The Real Deal About Raw Diets

Butcher-cut is better, we’ll explain why.

Getting Started

The basics on why butcher-cut protein benefits your pet’s diet more than a standard raw diet.

Best For Your Breed

Dogs
by Breed

Every breed is built different, see how a butcher cut raw diet can benefit the lifestyle of your dog.

Cats
by Breed

Give your cat the best life by building their nutrition plan around their breed.

Health

We believe in the health benefits of an Alpha Prey-Model Diet which is the foundation for our raw pet food and treats, made the way nature intended with whole animal protein - just meat, vital organs and bones.

Success Stories

Pets—and their owners—are hooked on the benefits of butcher-cut raw

Success Stories

Kaela

Kalea is currently 11 months old, and made a recent transition from a kibble/freeze dried diet to Vital Essentials Frozen Patties. Kalea is such a smart girl who knows what she likes, and Can be the pickiest eater. Since She first had Vital Essentials treats, we noticed how excited she gets when she sees the treats, especially the minnows. We knew that if we were to transition her to raw it would be to Vital Essentials Frozen. Since the transition, she eats immediately after her release word and cleans the bowl; her coat is healthier, and of course, let's not forget the poop is better. Transitioning to VE raw was the best decision we made. We can’t wait for her to try the other raw proteins!

- Vi

dog Breed:Corgi

Success Stories

Gretel

Please meet Gretel, my 3-year old "special needs" GSD. At the young age of one, Gretel was diagnosed with Exocrine Pancreatic Insufficiency (EPI). Some days we struggle with her lifelong disease maintenance, but try very hard to keep her life as normal as possible. My beautiful girl LOVES the snow, hiking on the Pacific Crest Trail, playing Frisbee and also with her Jolly Balls. I'm also very proud to mention that Gretel also earned her AKC CGC (Canine Good Citizen) Title.

With Gretel's disease, Exocrine Pancreatic Insufficiency (EPI), she has VERY limited dietary choices, especially with treats, actually, they're an absolute no-no with an EPI dog, however, all EPI dogs & their daily maintenance are different and I've found a daily dietary schedule that works for my Gretel and fortunately I can give Gretel "Vital ESSENTIALS Tripe Nibblets Freeze-Dried Dog Treats" as an in-between meal snack & also as training treats with absolutely no repercussions PLUS she LOVES them, not to mention she's VERY picky and has NO food drive! We use an auto-ship program & receive a 1-lb. bag every few weeks!

- Lisa

dog Breed:German Shepherd

Success Stories

Scout

Scout is the pickiest eater; she refuses to eat any wet food and only eats a small amounts of her dry food. I switched her over the Vital Essentials Frozen Mini Patties, in hopes that she would like a healthier alternative to her current food. It took a few days for her to get used to the different food, but now she loves it. She is actually eating her food and hasn’t had any stomach issues since switching to Vital Essentials. Also, Her coat is looking much healthier. I’m so happy I switched her to Vital Essentials because I know she’s eating a healthier diet.

- Samantha

Tips

Helpful guidance on transitioning to or maintaining a high protein raw diet for your pet.