VE RAW BAR Gets Top Recognition in Pet Food Industry

Vital Essentials is again recognized for its innovative VE RAW BAR display, this time at SuperZoo trade show. The custom product display features twelve freeze-dried snacks for pets, and is available at thousands of independently owned pet stores across North America.

A panel of leading industry experts and influencers judged and selected the unique display as the most Innovative Point of Purchase display entered in the New Product Showcase. Vital Essentials and other award winners were announced on Tuesday afternoon at the trade show, which took place in Las Vegas, Nevada.

“Our retail partners strive to create the very best experience possible for their customers. This high-impact, display has positively impacted the sales and success of their stores,” stated Melissa Olson, Vital Essentials Marketing Director. “With the competition from  eCommerce rising, stores need to ‘wow' their customers. The VE RAW BAR catches their attention, and provides an experience for them to interact with their pets and store team members when purchasing the product.”

The VE RAW BAR display is available at independent retailers across North America, and features a wide variety of novelty freeze-dried snacks, including: Duck Heads, Moo Sticks, Bully Twists, Duck Hearts, and more.

For more information on Vital Essentials and our full product line, follow us on TikTok and Instagram. And if you have any questions, be sure to check out our FAQ page for answers. Together, we can ensure your pet gets the proper nutrition they deserve.