Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand. The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets. Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy & Innovation at Pet Honesty. “I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea. “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.” “As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.” For more information about Vital Essentials®, please visit www.vitalessentials.com.

Green Bay, WI, May 16, 2024 — Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand.

The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.

Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy & Innovation at Pet Honesty.

“I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea. “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”

“As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”

For more information about Vital Essentials®, please visit www.vitalessentials.com.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor's Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.

###Media Contact:

FACTEUR PR for Vital Essentials
Ally Rung
716-310-4509
vitalessentials@facteurpr.com

Carnivore Meat Company® Names Ashley Li Vice President of Brand Marketing for Vital Essentials®

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